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    Home » A poppin’ new snack company in Santa Clarita
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    A poppin’ new snack company in Santa Clarita

    joshhiltondesigns@gmail.comBy joshhiltondesigns@gmail.comJuly 25, 2025Updated:July 27, 2025No Comments3 Mins Read
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    A poppin’ new snack company in Santa Clarita
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    Most think of popcorn coming in a handful of
    classic flavors, such as butter, caramel or cheddar — but a new, local family
    business is bringing all those flavors and more.

    Mary Lou’s Gourmet Popcorn began with a base
    of 18 flavors — including all the classics you’d expect — along with other
    unique ones, like dill pickle, hot wing and birthday cake. There are also
    special flavors that cycle in each season, along with a flavor of the month.

    Run by the mother-and-daughter team of Shelia Moran and Amanda Bell, the pair teamed up to create the popcorn brand, naming it after their inspiration, Mary Lou, Moran’s mother.

    “She was, and still is, a major influence in
    our family,” Moran said. “For me, growing up every night we would have popcorn
    … that was the snack before you went to bed.”

    A poppin’ new snack company in Santa Clarita
    Cory Rubin/The Signal

    “One of the reasons we started this was to be
    able to give back,” Bell added.

    In fact, 10% of each sale goes to Casa Shalom
    Orphanage in Guatemala, which is run by Mary Lou’s granddaughter.

    “That’s another one of the attributes gleaned
    from Mary Lou,” Moran said. “We really like donating to events — it’s not just
    about getting our name out there.”

    Now, they look for any opportunity to give
    back, including doing fundraisers for schools and clubs in which they give back
    50% of proceeds.

    The pair started the business on a whim, Bell
    said, after she had visited a gourmet popcorn shop in Ohio, and thought of
    bringing it to Santa Clarita.

    “We spent the next six to nine months, mostly
    Amanda, doing research,” Moran said, “looking up every gourmet popcorn place
    she could find, seeing what flavors were popular.”

    “It was a little more complicated than I
    realized,” Bell added.

    Cory Rubin/The Signal

    In the summer of 2017, they created a group of
    about 20 taste-testers across the country. They would mail samples and tasters
    would reply via Survey Monkey to rate the flavors and give feedback.

    In April 2018, Mary Lou’s officially launched
    with their first show appearance and the launch of their website.

    The cooking began in their kitchen and moved
    to a commercial kitchen in Sherman Oaks, but neither was convenient. In early
    2019, the pair found a commercial kitchen in Canyon Country where they now have
    free rein to cook whenever they need.

    “It allows us to create four times as much in
    a third of the time, so hooking up with them has been a game-changer for us,”
    Bell said.

    Cory Rubin/The Signal

    They have created a good baseline, so it’s now a lot easier to come up with new flavors.

    “When we first started, it would take several
    hours per recipe,” Bell said. “Just our basic caramel, I did like 19 different
    batches … That’s a lot of popcorn.”

    They want to keep the business local, and are
    mainly an online store that ships nationally with pop-up shops at local fairs,
    festivals and shows, but have begun branching out, doing popcorn bars at
    parties and weddings as well as partnering with local businesses who want to
    sell their product.

    The pair is currently working on their fall
    flavors, which will include flavors like pumpkin pie, cappuccino and cranberry
    vanilla almond.

    For more
    information, visit
    marylousgourmetpopcorn.com.

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