GoTribe Fitness co-founder Jacob Hoffman
started the company five years ago with his partner, Chris, after both had
worked at corporate fitness gyms and had “come to the conclusion that they
don’t care about customers and their results.”
“That’s why we had become personal trainers,”
Hoffman added. “We wanted to care about our clients and their results, so we
started the company based on that. It sounds cliché, but it’s the truth.”
When asked what makes their gym unique,
Hoffman said it comes down to their process and technology. Since creating the
company in 2014, they’ve been working on their own unique fitness data-tracking
app and software, which helps their clients maximize accountability, according
to Hoffman.
Along with the app, GoTribe also has unique
workouts that are designed to fit the client’s specific goal, he said. Programs
are designed by an expert, while classes are split into “lifters and burners” —
those who want to gain strength versus those who want to lose weight.
“The amount of work we put on our trainers for
taking on their clients is tremendous,” Hoffman said. “(This way,) clients are
getting max attention to get results and trainers are going to work harder and
have more accountability.”
GoTribe also offers nutritional coaching and
stress management in addition to their fitness classes.
“The truth is, you can do workouts anywhere
and get results,” he said. “But 75% of our member base is because of the
relationships we have with them. The ‘tribe’ in GoTribe means we’re really a
community and we support each other.”
GoTribe member Wendi Johnston was searching
for small-group fitness training and happened upon the gym last November when
they were still in their beginning stages of getting a permanent location.
encouraging environment and a fitness app meant to help clients track their progress.
“I started out just a couple of days a week
and increased to unlimited classes monthly because I love the classes and the
people — both the trainers and the members,” Johnston said. “The trainers guide
you through your fitness and health journey, set personal goals, hold you
accountable and connect with you on a personal level … We cheer one another on
and interact as a ‘tribe.’”
Hoffman and his partner opened their first
location in North Hollywood because that was where a majority of their clients
were at the time, then they opened a second location in Palmdale before turning
to the Santa Clarita Valley, according to Hoffman.
“Santa Clarita made the most sense because
it’s a great community to live in,” he said. “We’re really excited to open this
one and help people in the community. They have a lot of options, but I
recommend trying us and the difference will speak for itself.”
GoTribe
is located at 23340 Cinema Drive, No. 5, in Valencia. For more information,
visit gotribefit.com or call 661-347-4610.
